SWOT Analysis: Small Business Plan

SWOT Analysis: Small Business Plan Small Business Plan The Toddler Warehouse will be afull-service child care/development facility in the city of Perth that caresfor toddlers from age three to five. The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.These personally ambitious parents are typically eager in terms of theirchildrens development and are willing to pay to have their children attend thebest facilities. Through specialized training of the supportstaff and innovative learning systems, The Toddler Warehouse is cutting edge interms of child development. This curriculum, coupled with a custom designedfacility and a low teacher/student ratio ensures a top-shelf service for thechildren and the parents. The Toddler Warehouse expects to become profitable bymonth 11, and has projected $43,000 as the revenue for year three. Situation Analysis The Toddler Warehouse is a start-upbusiness. A comprehensive marketing plan and effort will be instrumental indeveloping visibility and generating sales. The Toddler Warehouse offers Salem, Ore. a full-service child care and child development facility for toddlers. Theseservices will be differentiated from the competition through advanced trainingand learning systems [1]. Market Summary Through a lot of research, The ToddlerWarehouse has accumulated good information regarding the market and is aware ofmany common attributes of key customers. The Toddler Warehouse will leveragethis information to continue to study who is served, their needs, and how TheToddler Warehouse can best communicate with them. Market Demographics The Toddler Warehouses customers can bedescribed by the following factors: Geographic The immediate geographic areais the city of Salem which has a 130,000 person population base. A 20 mile radius is in need ofthe offered services. The total targeted populationis 12,000. Demographics Primarily two parent household. Two incomes household. Professional parents. Household income of at least$70,000. Parents have at least a collegeeducation, typically one of the parents have a graduate degree. Behaviour Factors Have high expectations fortheir child development and child care. Are willing to pay forhigher-quality services. Have chosen to work instead ofraising their child full time, however, this by no means implies neglect ion ofthe child. Market Needs The Toddler Warehouse is providing Salem parents with a full-time child care service that utilizes a sophisticated learningdevelopment system. The Toddler Warehouse will fulfill the following benefitsthat are important to their customers: Selection: A complete serviceoffering of child care and learning development for toddlers age three to five. Accessibility: The facility iscentrally located and is open from 6 a.m. 7 p.m. Customer service: Treating thecustomer like they are the most important customer that The Toddler Warehousehas is reinforced in all employee training programs. Competitive pricing: The pricingis reasonable relative to the services offered [1]. Market Trends The market trend in child care is anincreased utilization of child care by parents. This is fuelled by the parentsdesire/need to go back to work generating income for the family. While thistrend fuels the need for more general child care facilities, it also generatesdemand for facilities that offer child development. As the parents are spendingless and less time with the children, they have less time to help them develop.The trend is moving demand away from solely babysitting child care to childdevelopment care. This will benefit The Toddler Warehouse because they offerstate of The art learning systems. SWOT Analysis The following SWOT analysis captures thekey strengths and weaknesses within The Company, and describes theopportunities and threats facing The Toddler Warehouse. Strengths A sophisticated and effectivelearning system. Excellent training programsthat all employees must participate in. An educated customer base thatrecognize the benefits that The Toddler Warehouse offers. Weaknesses A lack of visibility due to thenewness of the operations. The ability to attract and keepwell trained employees. The inability to perfectlyforecast demand of services relative to the number of employees on staff at anyone time. Opportunities A growing market with a largepercentage of target customers not yet aware of The Toddler Warehouse. Increased revenue as more andmore people is working, thereby unable to care for their children during theday. As the number of childrenserved grows, fixed costs are spread thinner over a larger customer base. Threats Competition from alreadyestablished facilities that improve their service offerings to be more competitiveto The Toddler Warehouse. Unfounded publicscares regarding child care. Legal liability issues, eitherone large suit against The Toddler Warehouse, or significant increases inpremiums due to changes within the operating environment of the industry. Marketing Strategy The Toddler Warehouses marketing strategywill be based on an advertising effort as well as strategic alliances withorganizations related to the care of children. Advertisements: The Toddler Warehouse willrun advertisements in The Yellow Pages, The Marion County Community ResourceNewsletter, and Statesman Journal, The local newspaper. These advertisementswill be used to raise visibility regarding The Warehouse and its services toprospective customers who are otherwise unaware of it. Strategic Alliances: The goal of thisinitiative is to create an alliance or perceived partnership between TheWarehouse and a number of organizations that are a resource base forinformation regarding raising children. Two of The main organizations are TheOregon Midwifery Association and Birth to Three. Both organizations are wellrespected and wonderful sources of information. The Warehouse will be tappinginto this organizations customer base. The alliances will create a sense oflegitimacy for The Toddler Warehouse [2]. One way the alliance will be created is byco-sponsoring parent education seminars. By sharing insight, research, andsystems that The Warehouse uses, it will have a good source of information thatwill be attractive to parents, as well as to the organization themselves. While networking can be effective, TheToddler Warehouse recognizes that it must offer something of value to theorganizations to create an incentive for them to form an alliance and theco-sponsoring of educational events is just one method. Mission The Toddler Warehouses mission is toprovide top-level child care. We exist to attract and maintain customers. Whenwe adhere to this maxim, everything else will fall into place. Our serviceswill exceed the expectations of our customers. Marketing Objectives Grow the number of customers by10% annually. Build customer loyalty throughsuperior service and educational/development systems. Build the Toddler Warehousebrand to the point where it becomes a household brand synonymous with superiorchild care/development in The Salem area. Increase the referral rate by5% per quarter. Marketing Mix The Toddler Warehouses marketing mix isassembled from the following approaches to pricing, distribution, advertisingand promotion, and customer service. Pricing: The pricing structureis based on an hourly rate. Distribution: All services willbe offered at The Salem facility. Advertising and Promotion: Twodifferent campaigns will be used. The first will be a multifaceted advertisingcampaign; the second will be the formation of strategic alliances. Customer Service: Customerswill be pleasantly surprised at how attentive The Warehouse is in regards totheir needs. The business operates on the assumption that it will do whateveris reasonably necessary to keep the customer happy. This reflects the notionthat if the customer is kept happy, long-term profits is ensured. Financials, Budgets, and Forecasts This section will offer a financial overviewof The Toddler Warehouse as it relates to the marketing activities. The ToddlerWarehouse will address break-even analysis, sales forecasts, expensesforecasts, and how those link to the marketing strategy. Conclusion Childcare considerably affects businesses.An enough delivery of choice childcare gives working families more and betterchoices. It makes available secure, safe care so that parents can work, andhelps employers to attract potential workers with families [2]. Without safe,dependable care that they can rely on, employees may be compulsory take timefrom work because of childcare troubles or use time at work managing child careapprehensions. Their efficiency can have adverse experience as a result, andprized human resources may leave their jobs because of childcare problems. End Notes 1. city of Perth, officialgovernment website retrieved on 15 December 2007 from the linkhttp://www.cityofperth.wa.gov.au/ 2. Sample Business Plan, day Care,retrieved on 15 December 2007 from the linkhttp://www.realbusinessplans.com/members/free_sample_plan.htm

Annotated Bibliography of Mark Twain Essay

Budd’s classic text, first published in 1962, explores Twain’s political, social, and philosophical views. It studies them in the context of his writings, letters, and books and probes the author’s personal evolution over time. Budd looks at Twain’s views on American politics, capitalism, women, slavery, the Civil War, and imperialism. His thesis is that Twain’s views were complex and changed over time, but that ultimately he was an old fashioned 19th century liberal who had views that would not easily be accepted in today’s world. â€Å"Though critics will concentrate on the formalized texts, recovering the full shape of Twain’s ideas requires going deeper into the gregarious socializing with many self-confident men and a few feminists. †(Budd, 14) This text is reliable because Budd used Twain’s own extensive writings and letters to articulate his philosophical views. Moreover, Budd was a lifelong historian and critic of Twain and edited a two volume collected works from the author. I will use this book to discuss Twain’s perspective on racial issues, anti-imperialism, and American politics and relate them to his novels and short stories. This book is an excellent exploration of Twain’s changing views. However, it is a relatively challenging read and is best suited for readers already familiar with the author’s work and with 19th century history. I would recommend this book to anyone who already has some knowledge of Twain’s works. Carkeet, David. â€Å"The Dialects in Huckleberry Finn. † American Literature 51. 3 (November 1979): 315-332. Academic Search Complete. TCC Library, Fort Worth, TX. October 4, 2012 David Carkeet studies Twain’s use of dialect and idiomatic speech in the  Ã¢â‚¬Å"Adventures of Huckleberry Finn†. In particular, he probes whether Twain in fact followed the announcement at the beginning of the book suggesting that seven dialects and variants of Southern English are spoken in the text. Carkeet’s thesis is that Twain does in fact follow to a great extent his written intention in writing the characters in different forms of English, including Southwestern, Black, and Missouri Pike County accents. For Carkeet, the dialects of the various characters are best compared to Huck’s own speech, which serves as the default standard in the story. â€Å"A detailed examination of Huckleberry Finn shows that there are differences in the way people speak that are too systematic to be accidental. †(Carkeet, 316) This source is reliable because Carkeet extensively covers the speech patterns in Huckleberry Finn and cites examples directly from the original text. He actually breaks down examples of how different characters say the same words and phrases differently. I will use this article to discuss how Twain made use of vernacular English and local speech to immerse readers in the world of Missouri and the South that he grew up with. This article is easy to understand and is an excellent complement to reading Twain’s book from a fresh perspective. I would recommend this to anyone who wants to learn more about Twain, or get a better understanding of the time. Gribben, Alan. â€Å"The Importance of Mark Twain. † American Quarterly 37. 1 (January 1985): 30-49. America: History and Life. TCC Library, Ft. Worth, TX. October17, 2012 Alan Gribben’s article discusses the reception of Mark Twain’s writings by other authors and by literary critics. It addresses Twain’s unique position as a humorist and a classic author in the American canon. The author’s thesis is that Twain had a unique comic voice in his writings that were flexible and supple enough to still resonate with modern audiences whereas many other writers from the period now sound dated. â€Å"Nevertheless, Mark Twain’s literary stature has suffered, from time to time, because of his predilection for comic forms. †(Gribben,31) This source is authoritative because Gribben is one of America’s preeminent Twain scholars. He has studied and written for decades about the author and has founded a society for the appreciation of Twain’s writings. This article will serve my discussion of Twain’s writing style and unique idiom in my essay. Gribben’s paper is extremely easy to understand and is articulate. I would recommend this article to anyone that wants a better insight of Twain and the time. As well a better perspective of the time, some of Twains perspectives come as more Humor than racism. Moore, Olin Harris. â€Å"Mark Twain and Don Quixote. † PMLA 37. 2 (June 1922): 324-346. TCC Library, Ft. Worth, TX. October 2, 2012. Moore suggests in this article that Twain’s writings were deeply influenced by the Spanish author Cervantes. He expresses disagreement with the then prevalent view that Twain was a purely American writer and instead describes how indebted he was to European literature. â€Å" What genuine American humor! What a true picture of American boyhood! Nothing of Europe in Mark Twain! Tom Sawyer and Huckleberry Finn are real Americans! †(Moore,324) The thesis is that Twain’s novels were shaped by Cervantes’ classic â€Å"Don Quixote† and that in particular, Tom Sawyer was modeled after the protagonist of the Spanish novel. This source is relatively authoritative because it relies upon Twain’s own writings, the record of what books he read and when, as well as Cervantes’ text. However, it may be undermined by more recent scholarship since when it was published in 1922 many of Twain’s writings and correspondence were not available to scholars. I plan to use this article to discuss different interpretations of Twain’s major works, especially â€Å"Huckleberry Finn†. The article is useful and easy to read. I would recommend this to anyone that wants gain a better perspective of Twain and his works. By being easy to read this would allow readers to easily understand the work. Powers, Ron. Mark Twain: A Life. New York Free Press, 2005. Powers’ book is an extensive investigation of Twain’s life examining not just his major novels and short stories, but his thousands of letters, political essays, and newspaper articles. Moreover, by using what he calls â€Å"interpretive portraiture†, Powers probes into the details of Twain’s personal life, relationships, and views on issues concerning woman, race, and American politics. The basic thesis of the book is that Twain is indeed worthy of the fame and popularity he has enjoyed among generations of readers. Powers defends Twain’s writings against his fiercest detractors, many of whom see his novels and stories as roughly and in artfully written or alternatively as racist or misogynistic, and argues that while flawed, they at times rise to greatness. The authority of the source is that Powers is a long-time journalist, author and historian. He has won the Pulitzer Prize for Criticism and has written extensively before on Twain and other topics such as the Second World War and Civil War. In addition, the authenticity of the source comes from the primary sources, including books and correspondence that it relies upon. I would use this book to flesh out the details of Twain’s life and situate his writing into the context of events in the late 19th century. The book is an excellent, if voluminous introduction to Twain. It is also well written and easy to understand. Railton, Stephen. â€Å"Mark Twain in his Times. † University of Virginia Library. 2012. October 2012. http://twain. lib. virginia. edu/index2. html. Stephen Railton at the University of Virginia has compiled a comprehensive online database of original writings and materials related to Twain’s works. The website has unpublished drafts of Twain’s major works, period advertisements, illustrations, sales prospectus, period reviews, and essays addressing topical issues related to the books. There is no thesis per se in this website because it is intended to primarily serve as a collection of primary sources on Twain’s writings. The authority of this site derives most of all from the primary sources it gathers together, many of which are rare and obscure. In addition, Railton is a professional historian and literary expert on Twain and 19th century American literature. I will use this site to look at Twain’s writing process as he wrote Huckleberry Finn and other books. I will also study the marketing techniques Twain used and the critical reception he received at the time, as recorded in reviews on the site. This website is easy to read but somewhat difficult to navigate. It is so extensive that it is not entirely user friendly and probably has its layout updated. Tucker, Jeffrey A. â€Å"Mark Twain’s Radical Liberalism. † Ludvig Von Mises Institute. January 27, 2010. November 2012. Jeffrey Tucker in this online article writes about the much debated nature of Mark Twain’s political views. Twain’s politics seem difficult to classify, Tucker observes, only because the ideology he subscribed to is no longer fashionable. â€Å"Part of the difficulty of understanding Mark Twain’s political outlook is due to the terminology and the tendency of politics to corrupt the meaning of everything. †(Tucker, 1) Tucker situates Twain’s anti-slavery, anti-imperialist, anti-government, and pro-capitalist views in terms of 19th century classical liberalism. It is Tucker’s thesis that Twain was essentially a liberal of the old, small government and pro market variety. The authority of this source comes from Tucker’s study of Twain’s writings, which are quoted from and cited in the text. In addition, the author is a major scholar of libertarian politics and economics which are relevant to his interpretation of Twain’s views. I intend to use this online piece to show how Twain could hold points of view that today seem incompatible, such as being anti-war and pro-business. This is a very accessible source and should be of value even for those who disagree with Tucker’s libertarian agenda. I would recommend this article to anyone that has a point of view on Twain.

For The Past Two Decades, Canadian Population Is Increasingly

For the past two decades, Canadian population is increasingly diverse and multicultural by the huge wave of newcomers who will adopt and immerse different â€Å"cultural practices† in contributing to the national development (Parent Clydesdale, 2016). Canada is also one of the first countries in the world that has issued multicultural official policy since 1971. The concept of multiculturalism is referred to academic views about the equality and respect for variant cultures, religions, races and behaviours within a country. This term has been used to form Canadian identities and strengths for almost a hundred and fifty years. It is essential to make sure that all citizens acknowledge both similarities and differences in Canadian diverse†¦show more content†¦Educators in an intercultural classroom need to support and allow the other children in the class to explore these cultural routines. It creates feelings of pride and cultural identity to young children after shar ing important aspects of their home with their friends and teachers at school. Moreover, teaching multicultural diversity in preschool ages increase children’s awareness, appreciation and inclusion of diverse beliefs and cultures. It means that children with different needs are giving opportunities to participate in the general education curriculum based on their ages and grades. Those children are not separated by classrooms, but rather the curriculum and the rooms are conformed to meet their needs. Research shows that children are capable of understanding differences and abilities of surrounding people at the very early ages (Perlman, Kankesan, Zhang, 2010). 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Essay on Education is Taken for Granted in America

Here in America every single child is sent to school starting at the age of five years old for kindergarten, and sometimes as early as two years old for pre-school and continue on to get an education late into their twenties, some even going on to take classes the rest of their lives. Education in America is something that is readily available and even is required by law, but taken for granted by many children. On flip side third world countries often do not have schools or public education mandated by government, and most times it is not even available when most children yearn for it. Education is taken for granted in America, and in third world countries where education is almost completely absent something can be learned from their†¦show more content†¦Our education system does seem to be in trouble for the way that it is headed, but also a lack of motivation from the children seems to aid in the problems. It is said that America keeps up well with other leading nations i n the early years of education, but as soon as kids start to grow older getting good grades just for that special trip to get ice cream doesn’t seem to be enough anymore and as the high grades begin to â€Å"weaken as students move through school.† (Bethell). This lack of motivation from students also is lowering expectations that were once high. Now in American education, for the most part, if a child thinks something is too hard in a class and feels that they are going to have to challenge themselves they give up automatically and the instructor or even the government is lowering standards to accommodate this mentality. When in reality pushing the student is what is going to help them in the long run. 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